All work
ConsumerLab.comIndependent supplement testing and reviews (membership)
A clear path from trusted test results to membership
The outcome
A rebrand and redesign built so visitors see the value of independent testing and know how to join.
Where they started
Independent testing of supplements and foods since 1999, trusted by consumers and healthcare professionals, and a site that wasn’t proving that value well enough to win members.
What our team built
- Brand identityA credible, science-backed identity that matches the quality of the research.
- Findable reviewsA large library of complex reviews, organized so people find answers fast.
- Path to membershipOne clear route from first visit to paid member, with less friction at sign-up.
The finished site
The real site, top to bottom. Hover to scroll it.
Work with the team that built this.
Brand, website and the marketing system behind it, built by our team around how your buyers decide. We take a few builds at a time.
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