For decades, Gulf Coast Rescreen built a stellar reputation as Englewood, Florida’s trusted local pool cage installer. But when new competitors with slicker online presences entered the market, the leads slowed. Our team was brought in to build a complete digital marketing system that would re-establish their leadership and generate a reliable stream of new business. The result is a revitalized brand with high Google rankings and a consistent flow of qualified leads.

The Client

Gulf Coast Rescreen is a family-owned and operated pool cage and screen repair company serving the Englewood, Florida community. With a history stretching back decades, their business was built on local values, word-of-mouth referrals, and a commitment to quality workmanship. They are known as a long-standing, trusted provider in their local market.

The Challenge

Despite their excellent real-world reputation, Gulf Coast Rescreen’s digital presence was falling behind. They faced growing pressure from newer competitors who had invested heavily in modern websites and marketing. This digital gap was causing a slowdown in new leads, threatening their position as the area’s number one provider. They needed to modernize their brand and build a marketing system that could compete effectively and ensure the durability of the business.

What We Did

We took a comprehensive approach to rebuild their marketing from the ground up. The first step was a complete rebranding, including a new Brand Identity and Logo Design to create a modern, high-end look that matched their quality. Using this new identity, we executed a custom Web Design and Web Development project to build a professional website focused on clear communication and lead generation. To drive traffic and opportunities, we implemented a foundational SEO strategy and launched a targeted Paid Advertising campaign. This entire system was designed not just to generate leads, but to create a sustainable growth engine. We continue to provide strategic guidance through an ongoing Fractional CMO partnership.

How It Helps Them

The integrated system we built delivered on the primary goal of creating a consistent and predictable stream of new business. Gulf Coast Rescreen now has a powerful digital foundation that directly translates its long-standing reputation into measurable online success. The specific outcomes of our partnership include:

• A consistent stream of new leads generated through the new website and advertising campaigns.
• High rankings on Google for valuable local search terms, capturing organic customer traffic.
• Systematized Google Business Profile management and a process for acquiring new customer reviews, reinforcing their authority and reputation.

Through our ongoing Fractional CMO role, we continue to partner with the owner to manage this momentum. The business is no longer vulnerable to digitally savvy competitors; it now has a dominant online presence that secures its market leadership for the future. You can see the work live at https://gulfcoastrescreen.com/.